ICD MEDIA LAB SERVICES
Prescriptive Healthcare Content
in Multiple Formats
Thought leadership content created to map with the
neuroscience of that particular persona/buyer
of the ICD conferences as a
whole or from an individual session/panel
Account-Based (Content) Marketing
Leveraging custom content to drive engagement and leads from selected personas/accounts
at the various levels of the purchase funnel
Deep Content Audits and Gap Analysis
Analysis of your content inventory with gap analysis based on the neuroscience
of each target persona. Audits can focus on dozens of content attributes and indices.
Sales Enablement Training – Online
Teaching your sales and marketing organizations the dynamics of your marketplace
based on our personas studies and the findings of our conference proceedings.
Calculators & Analytical Tools
High engagement tools to enable prospects to analyze specific data points
such as ROI, total cost of ownership, or readiness level
for a specific deployment
Content Engagement Research
Analysis of what specific content themes and proportions
your targeted buyers are looking for at every stage of your purchase process
Market Pulse Research
Digital or TeleResearch
Short-form surveys to get a pulse on the trends, buying triggers, and concerns of
buyers in your product sets. Survey results can be repurposed into infographics, blogs, and executive briefs.
Neuroscience of Buying Personas Studies
An analysis of the neuroscience of buying your product with a detailed analysis of the triggers that will influence those personas to engage with prescriptive content.
Meet the Personas Focus Groups
Live or Online
Small intimate focus groups of various sponsor sales
targets to identify what they
like & dislike about vendors/products
Webinars and Podcasts
Custom video and audio content on thought leadership themes
or to promote a case study on a product’s efficacy.